#Affinity crm tv

This lets you pinpoint the audience preferences that align best with your brand. While Google will suggest different potential segment tags depending on what you input, it’s worth taking the time to do some market research before diving into the custom affinity process. Understanding Custom Affinity AudiencesĬustom affinity audiences are those you create yourself in your Google Ads platform to align with the interests of your target customer base. You may have a product or service that doesn't dovetail with existing segments - here, custom affinity audiences can help.

#Affinity crm tv

These include everything from pet lovers to do-it-yourselfers, TV comedy fans and users with an interest in news and politics.īut they can’t cover everything. GDN and the Google Ads platform contain a host of pre-built Google affinity audiences - also called segments - that you can use to focus your marketing and advertisements. As a result, targeting needs to narrow the focus without preventing you from reaching the greater public. For example, if your coffee brand targets audiences that prefer beans from a specific region that are collected, packed, and shipped in a specific way, you may end up with a handful of very loyal customers but almost no broader appeal. Additional affinity modifiers that narrow your focus - such as sustainable growth processes, fair labor practices, or environmental priorities - can help set your brand apart.ĭo note that it is possible to get too specific with your audience targeting. While targeting buyers who love coffee helps improve your brand placement, it also puts you in direct competition with a host of other brands all producing similar products. Affinity TargetingĪffinity targeting, meanwhile, is the process of identifying the ideal affinities that align with your product or service. Groups with both of these qualities are far more likely to buy your product than either group individually.

For example, if you’re in the coffee-making business but also have a focus on reducing plastic waste, your affinity audience might contain both people who love coffee and those who love the environment. Using affinity audiences allows your brand to better align ad campaigns to buyers who are interested in what you have to sell.

Affinity, meanwhile, is defined as “a feeling of closeness and understanding that someone has for another person because of their similar qualities, ideas, or interests.” The result? An affinity audience is a group of potential customers that share similar interests or qualities (similar to a buyer persona). Audience is easy - it’s the group of people that will see your ad. Let’s break the term down into its component parts.